About Houston First Corporation

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Houston First Corporation (HFC) is the official destination marketing organization for the city of Houston. A local government corporation, Houston First also owns the Hilton Americas-Houston hotel, manages the George R. Brown Convention Center and 10 additional city-owned properties, oversees underground and surface parking for nearly 7,000 vehicles, and developed Avenida Houston - downtown Houston's convention and entertainment district.

HFC’s vision and efforts enrich the lives of Houstonians in a number of ways, beginning with promoting the region as a destination for tourism and convention business. The organization also works to attract film production to the area, operates theaters where world-class performances take center stage, and manages outdoor spaces where festivals and other activities thrive.